As a team of benefits strategists, we work hard every day to make sure we’re exceeding client expectations and providing the most innovative and value-generating plan designs and advisory services.
About Us
Empowering Organizations. Inspiring Employees.
As a team of employee benefits strategists, we are ready and able to help you create a culture of health and cost savings. We’ll navigate through the complexities of a chaotic industry and do the heavy lifting with healthcare vendors to get you and your employees the benefits you deserve at a price you can afford.
Apex Benefits is Indiana’s largest advisory firm focused solely on employee benefits. Operating as an independent advisor with deep carrier relationships, we negotiate from this position of strength to advocate for our what’s in each client’s best interest. Learn more about what we do.
Company Values
Excellence
We adhere to unwavering standards of quality in the delivery of products and services.
Empowerment
We utilize knowledge and expertise to support our customers, so they have time to focus on their business.
Integrity
We hold ourselves and one another to the highest ethical standards.
Accountability
We are responsible not only to our clients, but also to our colleagues, partners and the community.
Community
We actively invest in our community to impact quality of life and support those we serve.


CEO John F. Gause founds Apex Benefits with one mission: save clients more on their benefits, so they can do more for their people.
2003
Great Beginnings

Apex receives the endorsement of the Association of Indiana Counties and still serves more public sector clients than any other Indiana advisor to this day.
2006
True Benefits Partners to Indiana Communities

Apex leads clients through the impacts of the Affordable Care Act with a dedicated task force and a partnership with Milliman. Today the compliance department ensures our clients are proactively protected from risk.
2010
Innovation in the Face of Adversity

Apex started participating in Best Places to Work in 2010; our employees have rated Apex as a Best Place to Work for 13 years straight. The annual program was created by the Indiana Chamber of Commerce.

The Apex team hits 50 employees and expands capabilities with the founding of the population health team.
This in-house team of nurses, financial analysts and clinicians drive industry leading savings with predictive analytics, workplace wellness and medical claim surveillance.
2016
Employee-Led Innovation

Apex earned the AchieveWELL Five Star designation from the Wellness Council of Indiana.
This designation is awarded to organizations that work toward creating a corporate culture where employee health is encouraged and supported through worksite wellness programs.

Apex saw the need to help clients navigate the super complex Rx benefits industry, so we developed and launched a Pharmacy Benefits Practice in 2018. Prescription drugs continue to be one of the most complicated aspects of employee benefits and our team brings clarity and savings.
2018
Pharmacy Benefits Practice Launched

In 2020, Apex unveiled an updated brand that more effectively represents its bold culture. We also moved into our new world headquarters in Indianapolis to better position ourselves to meet our clients' needs for the long term and accommodate continued growth.
2020
New Look, New Location

Apex celebrates 20 years of business as Indiana's largest independent broker fully dedicated to group benefits plans.
We look forward to a future that continues to fulfill our singular mission: help organizations save more on benefits, so they can do more for their people.
2023
Two Decades of Positive Disruption
Our Team
We have your back
View our entire team of benefits strategists
Our Culture
What’s a Tenacious Caregiver?
Our corporate philosophy includes focusing on continuous improvement and what we can do for others. This service philosophy stems from the culture at Apex which is one built on servant leadership.
We work hard every day to do what’s best for our clients. Our culture is one of going above and beyond to ensure we help relieve the burden of those who feel responsible for health benefits; our mission is to provide peace of mind.
Our strong sense of culture is reflected in how we treat one another and interact with our customers, partners and the community. We’re Tenacious Caregivers. We don’t just support our clients, but we’re staunch advocates. We always have our customer’s back and will consistently fight to do what’s in their best interest.
