• May 5, 2018

    US Healthcare: The Anchor (Bias) is Sunk

    Have you ever heard of anchor bias? Anchor bias has to do with a seller (big or small, individual or corporation) positioning or marketing a product or service in a way that assigns a value to that good or service and a discount …

  • April 29, 2018

    Rand McNally Atlas or iPhone Maps App?

    Love the novelty of this question but does it really matter? They’re both really effective tools if used properly, right?

  • June 28, 2017

    Woulda, Coulda, Shoulda

    I think back on this day often when I think of delivering on promises for new clients. In my business though, unfortunately, I’m left scratching my head at times when I hear from prospective clients that either continue to get no …

  • June 25, 2017

    In My Corner

    Do you have someone that helps you with financial planning? Physical fitness? Spiritually? Career guidance?

  • May 9, 2017

    To Engineer Is Human

    I filled in the rectangle with squiggly lines depicting a puzzle. Inside each puzzle piece I wrote a different word: Claims, Stop Loss, Fixed Cost, Plan Design, Utilization, Cost Modeling, Predictive Analytics, Care Gap Indexes, Pharmacy Trend, Total Rewards, so …

  • April 10, 2017

    The Answer is Easy for Me

    They say culture is a living, breathing thing. Something that’s hard to nail down. But, for me, teamwork is at the essence of Apex Benefits.

  • April 6, 2017

    Maybe It’s Time to Break Camp

    It’s 3AM & you’re in a tent under Gray’s Arch in the Daniel Boone National Forest (KY) – Just discovered there are 18 inches of snow on the ground.

  • March 29, 2017

    It’s in the Bag

    Have you ever arrived at the gym only to realize you’ve left your lock for your locker at home? Oh yeah! It’s laying next to the shoe rack on the floor of your closet. Great place for it.

  • March 19, 2017

    Let Me Tell You About the First Time I Dunked on a Big

    I can’t tell you how amped up I get watching these tournaments. These young men diving for loose balls, pulling their teammates out of the crowd after a hustle play.

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