Most of us have heard the age-old expression, “don’t judge a book by its cover” – and many of us are adamant about not prejudging the worth or value of something by its outward appearance. However, when it comes to recruitment strategy, the cover can be everything.

Your organization may have some impressive offerings and a fun, inclusive culture. But if you’re not showcasing this information externally with job seekers, they won’t have the opportunity to quickly see what it’s like to work for your company.

According to LinkedIn research, the number one obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization. And 75% of job seekers consider an employer’s brand before even applying for a job.

What you present on the outside is your first opportunity to entice job seekers to learn more – by giving them a quick glimpse of your brand and culture – and what it’s like to work for your organization.

Know Where and How to Showcase Your Culture

Social media is one way to highlight your culture. This article by Morales Group presents the 5 best social media sites for sharing job openings, highlighting brand stories and creating content that inspires candidates to join your team. The article emphasizes that “not all social media platforms are the same” and explains exactly how to use each one to strategically attract new employees.

In another article by Morales Group focused on 2020 trends, a strong culture and brand are again mentioned as having a significant impact on the ability to recruit and retain top talent.

One of the latest trends: organizations showing what it’s like to work at a company by highlighting employees through “Day in the Life” videos and blogs designed to give job seekers a behind-the-scenes from an employee perspective.

LinkedIn research shows that candidates trust the company’s employees three times more than the company to provide credible information on what it’s like to work there.

According to this article, “Employees can be valuable brand ambassadors… and smart organizations are seeing the power of organic employee endorsements in place of corporate marketing campaigns.”

Whatever methods you choose to show your company culture – be an open book — and make sure what’s projected outside matches what’s happening within the walls of your organization. Presenting an accurate reflection of your culture and brand is the best way to maintain authenticity — and increases the likelihood that the candidates you hire are a good fit for your organization.

Looking For More Ways to Highlight Your Company Culture?

You can hear Seth Morales, Morales Group CEO, and other HR industry influencers speak about the recruiting process and more at Hard Truth Happy Hour: Getting Real About HR on February 25, 2020 in Indianapolis. Follow this link to register.