#5 Benefit Communications – Getting to Plan Members Effectively (Part 2 of 2)

In part two of Scott Long’s interview with Westcomm CEO, Guy Westermeyer, he asks Guy what he sees as the biggest challenge facing employers trying to effectively communicate with their employees (1:48). His advice: keep it simple(2:10), use graphics to increase understanding(3:00), and diversify your modes of communication(3:25). Old school mailing is still relevant and effective. Communicate year round instead of just at open enrollment(5:00).

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