#4 Benefit Communications – Personalized Communications and Strategic Planning (Part 1 of 2)

In this episode of The Point, Scott Long sits down with Guy Westermeyer (Founder, Owner, President, and CEO) of Westcomm to discuss the topic of benefit communications. Westcomm is public relations company specializing in benefits communications. They incorporate video production, public relations, social media, and content marketing in order to better communicate employee benefits.

In part one of this interview, Guy tells us the top three areas most critical to review when evaluating benefts communication strategies (2:00). Guy shares the questions you need to ask yourself in order to come up with the ideal process for reviewing these strategies (4:15). Trends in the communications field and how to get your message to resonate with your employees (5:30). The future of employee benefits communication (6:45). To learn more about Westcomm visit their website at www.westcomm.com.

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