In no other industry but healthcare do two benefitting parties negotiate, on your behalf, what you will pay for products and services. That is essentially what happens when hospitals set pricing and carriers negotiate your discounts. Our Apex Advocacy approach turns that narrative upside down, literally. Rather than negotiating downward from exorbitant hospital and facility pricing, we use the Medicare baseline to negotiate up for pricing that is more sustainable. We are putting the “reasonable” back into reasonable and customary healthcare pricing. Contact us here to learn more.